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FAQ > About SEO — How come that company is #1 on Google, and I'm not?

About SEO — How come that company is #1 on Google, and I'm not?

These are things you can do to improve your search engine rankings.

  1. Do-it-yourself editors are good for getting an image out there, or even to deliver a general idea of the intended design to the webmaster, but isn't recommended for professional use. This is because those software packages don't allow you to manipulate the code.
  2. Referral content: quality articles and pictures on social media can interest users in your service or product. It can drive traffic to your site. Use blogs, Q & A websites, customer reviews, video, etc.
  3. Be an authority of wisdom: Showcase your knowledge. on blogs, forums and Q & A. The goal is to provide your knowledge to help people, then lead them to your website. If you supply a demand, customers will come.
  4. Simplify wording and images on website: As in many professions, less is often better. Use communication artwork. Display creative photography (e.g. hero image).
  5. Images benefit SEO: Most people like pictures to get the point across. Search engines look for images and their titles and descriptions.
  6. Videos need text: Though videos are most effective, they also need text if you want search engines to see their content.
  7. Keywords must be specific: Search engines can get confused, so keep it concise and specific.
  8. Load-time must be minimized: Go easy on images, Flash, animated GIFs, and other flashy and distracting content. Avoid the database unless it's absolutely necessary.
  9. Refrain from cheating: Google is watching. Plagiarism can get you banned from search forever. The AI eventually catches black-hat SEO and terminates that listing. Once banned from Google, the damages are permanent.
  10. Establish trust: Talk as a person because you're dealing with people, not artificial entities. Be authentic. Step into the shoes of the potential client. It's about the client, not necessarily your company. A pushy salesman uses lies to screw the customer to buy something he or she doesn't need (Edward Bernays' technique). Don't do that, and you'll get good reviews.
    • Will there be a consequence if you don't take action now?
    • Are you willing to take action (commit money and time) to solve the problem?
    • Can your solution compete with your competition?
    • Can you establish honest business relationships?
    • Is this project going to be profitable?
  11. We combine the best of both worlds for you: a content management system and hand-coding to facilitate load-time and search engine optimization (marketing). The pie chart at the right depicts the advantage of a hand-coded website. First, you need a website, and better yet, have one built to be optimized for Google visibility.